Commercial Activities
The Commercial department has seven main areas of activity: Analysis & Planning, Distribution, Marketing, Disability & Inclusion, Fares & Retail, London & South East and Integrated Transport.
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Analysis & Planning: sales and revenue reporting and analysis; research and analysis into factors influencing rail demand; strategic project management and management of the demand forecasting scheme. |
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Distribution: Third party retailer licensing; set commission levels; training for Travel Management Companies. |
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Marketing: marketing the range of National Railcards (the 16-25, Family & Friends, Senior and Disabled Railcards); industry-wide commercial activities under the National Rail umbrella; marketing support for London & South East initiatives and management of the Network Railcard and Gold Card products. |
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Disability & Inclusion: support TOCs in meeting their franchise obligations; liaise with stakeholders (government, opinion formers, advocacy groups); best practice and guidance; develop improvement initiatives. |
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Fares & Retail: fares strategy and policy; support for TOC retailing. |
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London & South East: coordinate and manage contractual arrangements between Transport for London and TOCs; Freedom Pass contract; Pay as You Go Strategy; London police free travel arrangements; preparation for 2012 Olympics. |
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Integrated Transport: facilitate joint integrated initiatives on behalf of Train Operating Companies (TOCs). Currently these are Plusbus, Station Travel Plans and cycling/rail. |
All these areas include management of schemes and groups comprised of ATOC’s members and partners.
